Job Title: Facebook/Google Ads Specialist

Location: Remote
Job Type: [Full-Time/Part-Time/Contract]
Reports To: [Manager/Head of Digital Marketing]

Job Summary:

We are seeking a highly skilled and results-driven Facebook/Google Ads Specialist to manage and optimize paid ad campaigns across Facebook, Instagram, Google Ads, and related platforms. The ideal candidate will be experienced in crafting effective paid media strategies, analyzing performance data, and driving ROI through paid advertising.

Responsibilities:

• Create, manage, and optimize Facebook Ads and Google Ads campaigns to drive traffic, conversions, and revenue.

• Conduct keyword research, audience targeting, and competitor analysis to develop highly effective ad campaigns.

• Continuously monitor, analyze, and adjust ad campaigns to improve performance metrics (e.g., CTR, CPA, ROAS).

• Develop and execute A/B testing strategies for ads, landing pages, and other ad components.

• Manage ad budgets and allocate spend across various platforms to maximize results.

• Report on ad performance, insights, and recommendations to key stakeholders.

• Stay up-to-date with the latest trends, tools, and best practices in paid digital marketing.

Requirements:

• Proven experience managing Facebook Ads and Google Ads campaigns.

• Strong understanding of paid media strategy, optimization techniques, and analytics tools (Google Analytics, Facebook Ads Manager, etc.).

• Excellent problem-solving skills with a focus on data-driven decision-making.

• Ability to create compelling ad copy and eye-catching visuals (basic design skills are a plus).

• Strong communication and reporting skills.

• Google Ads and Facebook Ads certifications (preferred).
  
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